New York Times Launches New App with Dedicated Editorial Staff
The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper’s main App which surfaces...
View ArticleBigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
LONDON — Apple’s latest, larger smartphone will ignite the market for mobile video – but content has to fit the size of the device and the time of consumers who use it, says an ad exec. “The demand is...
View ArticlecomScore’s Fulgoni On Internet-Connected Devices And The Future of Media...
LAS VEGAS – While running Information Resources Inc. beginning in 1980, Gian Fulgoni had an insider’s view of the consumer research business. With comScore now measuring some 120,000 Internet-connected...
View ArticleGreat Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s...
LAS VEGAS – Creative agencies are managing a transition from a service culture to a knowledge culture. Along the way, the heretofore trusty 30-second television spot has yielded to a continual search...
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